Lights, Camera, Gone

Art Versus Promotion

For years I used a camera. I was a filmmaker/videomaker and had worked in both formats. I was one of the first to get an Avid editing system and had a booming Business as an editor. Probably one of the highs of my “film” career was working on a methodology that allowed you to create a feature length movie without needing a crew or any other helper. I bring this up because times have changed. The video became less about “art” and more about promotion.

The Psychology of it All

Promotion as a subcategory to marketing intrigues me. The psychology of it all. Through various strategies and tactics you are able to find the right audience and serve them with a matching product. This is a solution to a problem they have and if done right, could lead to them purchasing that product.

A Picture is Worth a Thousand Words

What is the revelation of all this? Do you still need a camera? Yes. It can be quite useful because if a picture is worth a thousand words, how much is a moving picture worth. I have written a new eBook about this topic which is a giveaway for prospects. The phrase could now not be “Lights, Camera, Gone” and more like “Lights, Camera, Here.”