Get New Customers
As social media gives less and less of a reach for finding customers, many individuals and marketers are back on track with a favorite approach to getting clients: The Email Marketing System.
The first item you need is email software.
Setting Up Your System
You can use email software to set up your system which does the actions of taking your web visitor’s email and when they click a button they are then told to go to their email box. Upon doing do so, they discover an email with a link that they then click on which has the dual function of providing themselves with your eBook while also confirming that they want to receive you newsletter and that their email is real!
Teachers from kindergarten to college are facing the new threshold of digital education. For some making the transition is easy, but for others, not so much. And students are changing too. In the educational market for small business owners, owners are encountering for the first time needing to reeducate themselves to keep up with the digital world.
It’s for this reason that my brother and I are developing digital courses for small business owners. If you are interesting in just jumping right in to the digital education world plus get free stuff, we recommend you go to the online marketing site right now, known as DIYdigi.com.
Doing an online course is a great way to beef up what you know (even if you’re a vegetarian). The more you have at your disposal knowledge of the digital world, the more you will known what to do. Because let’s face it, teaching is a whole new ball of wax!
It is especially hard these days for online businesses to compete with sites such as Amazon. The reason is that small sites often try to directly compete with bigger sites. This is not necessarily the best strategy. One though is to have an eCommerce site that is very niche and only has one category. That way the site can be promoted to those who are interested in that particular category.
A Certain Kind of Customer
Needless to say, to do a category specific site one must strive for having product availability that no other sites have. You don’t always want to get into a price competition with large online venues. Instead it is a good idea to have a specific kind of product for a specific kind of customer.
Become the Best in Your Niche
For example, you might has a website that offers magic books for magicians. Sure, there are other sites offering magic books but if you can become THE magic book site, now that is something to aspire to and will help you get and keep new clients. What kind of niche website are you going to make?!
Art Versus Promotion
For years I used a camera. I was a filmmaker/videomaker and had worked in both formats. I was one of the first to get an Avid editing system and had a booming Business as an editor. Probably one of the highs of my “film” career was working on a methodology that allowed you to create a feature length movie without needing a crew or any other helper. I bring this up because times have changed. The video became less about “art” and more about promotion.
The Psychology of it All
Promotion as a subcategory to marketing intrigues me. The psychology of it all. Through various strategies and tactics you are able to find the right audience and serve them with a matching product. This is a solution to a problem they have and if done right, could lead to them purchasing that product.
A Picture is Worth a Thousand Words
What is the revelation of all this? Do you still need a camera? Yes. It can be quite useful because if a picture is worth a thousand words, how much is a moving picture worth. I have written a new eBook about this topic which is a giveaway for prospects. The phrase could now not be “Lights, Camera, Gone” and more like “Lights, Camera, Here.”
On the one hand times are tough with what we’ve all been going through with the Coronavirus, while on the other hand there are still large opportunities available regarding the breadth of the audience of consumers. People literally from all over the globe can be targeted and become customers.
In many instances the old phrase “it takes money to make money,” holds true in that you have a larger reach than ever before but that access costs in terms of internet ad buys, an eCommerce website and more. Also, you need to be very specific as to who your desired avatar is.
Chances of Income
The selling climate has a lot to do with it too and each country accessible has a different attitude in terms of their feelings regarding COVID-19. So while on the one hand there is a lot of opportunity, on the other hand you need to be very specific about the means to achieve those chances at income.
The idea explored in this post is creating something and then getting an audience for it. Have you created anything lately? Maybe it’s digital such as an eBook or Music MP3 or Lesson in MP4 form?
Or maybe you’ve created something like a t-shirt or cake or vitamin mix?Now let’s imagine that for the selling of either the digital or physical items you needed to find customers.
This is what the good people at Invent Mentalism are going through. Their product is still several weeks from being completed but they know if they want to sell lots of eBooks they need to have a plan.
So they contacted us here a HGNC and the first thing that we advised them to do was to put up a sales page. Not one that actually had the product to be purchased, just one so buyers during searches could acclimate toward it. They got a sales page right away and here it is now.
Pursuing new customers can be daunting, but you have choices that can be added in tandem with the HowToGetNewCustomers program. To start you can always ask current clients for referrals. Also you can partner with agencies, especially one that has clients that needs to do what you do, while you can send new customers to them also. You might even consider giving back to the community which could be as simple as volunteering for a neighborhood organization with lots of participants. This could include a theater company either for kids or grownups.
Another important thing is to have a network, meaning folks who do different things and could come up with some clients they can send to you. It critical that you stay in touch with your community so that it’s not just about them getting you customers.
Supply Valuable Information
Oh, here’s a neat one. You can follow up with customers you haven’t worked with in a while and maybe have some special offer that is a good fit for them. And never forget to keep blogging because if one of your blogs’ content relates well to someone you haven’t been in touch with in a while, you can email it to them. This also works with any online material you think could be helpful to them.
And you can even run an ad campaign. Make sure if you do this you have a very good idea regarding the funnel you are using. You should be clear on who you are trying to reach and what you want them to do. You need to have something they are interested in obtaining.
Contacting to Share
It is paramount that you always deliver value to your existing customers whether it is the product and service you provide for them or occasional times you get in touch to share something. That something should have value for the individual you send it to.
While building relationships with your clients you should always provide a special touch. Something that sets you appart from others. And please stay organized. You should have a clear and simple database method of maintaining data that includes all your clients’ names, numbers, emails, physical addresses and even social media they participate in.
Use Feedback to Get Better
Always be looking for feedback from your clients. You need to understand what they desire and why they want what you supply. Make adjustments accordingly if your clients talk about something enough. Strive to simplify what you do.
There’s a big interest all over the internet for attaining the knowledge of “How to Get New Customers” on the web. There is also online searching going on for the steps to take to “Become Famous Online.”
In Motion at Present
We have and/or are taking steps ourselves to spreading much needed information regarding how to how to get more customers (the name of this website) and even “Become Famous Online” (the topic of an eBook we are currently writing). One of the quickest ways to become famous online is getting the help of the people at the new website called DIYdigi.
A Marketing Turning Point
One of the ways that this DIYdigi defines how to get new customers is to discover the people who need what you offer, the exact moment they need it. USAcreate explores this goal also. Thanks to modern technology this objective is easier to attain then ever.
Get the Tools
In other words you can first get the DIYdigi tools you need like a website and then zero in on who your customer really is and figure out ways of reaching them. When getting your website and tools you want to think in terms of whether or not your offer is going to resonate with your primary audience.
One way you can do this is to do test and/or search online to find out what keywords are in demand for your following and use them on your pages as well as posts from your blog.
The Power of Content
Never underestimate the power of having a blog and doing content for it. First off, there are the organic benefits of SEO (Search Engine Optimization) or if organically you are not receivng enough of a result you can always to paid advertising online that can be quite effective in pinpointing who you want to reach.
Content Should Engage
But regardless of whether you do organic or paid campaigns, never forget to make sure your content is in line with your mission and that this in turn excites those consumers you are trying to reach! The are the kinds of things USAcreate can help you with.
Get There Fast
As mentioned earlier, DIYdigi is another good resource. Still in very much the early days of their content, just getting the idea of how important Online Marketing Arts tools are can be a big win for you.
Do You Have a Mission?
Unfortunately there are a lot of people who think in terms of “build your website and they will come.” Nothing is futher from the truth. You need to think of tools promotions in DIYdigi (Do It Yourself Digital), alligning it with your mission if you have one.
Don’t Underestimate the Power of a Vision and Mission
If you don’t have a mission and vision then please get both of them, as they will assist you in staying on track with campaigns and other forms of promotion. One way to define these two important words and concepts, is that you vision is your goal realized and that your mission is the “how” of getting there!
Details of the “How to Get New Customers” Approach
We’ve been asked to write about how the USAcreate and DIYdigi (Do It Yourself Digital) work together to help you get more new customers. And don’t forget, Entertainment Entrepreneurship is part of the action also. To make it most clear, let’s talk a bit about the traditional way to get new customers. Often this is done by networking, doing incentives and discounts for new customers, the partnering with another entity that shares your targeted demographic and so on.
Now let’s talk about the “How to Get New Customers” Strategy
First off, DIYdigi has been added on as a partner in all this. They encouraged Harry Potter fans to make a website and even taught them how to make one. DIYdigi brings to the table a more clear-cut way that services are available. And because of this our clients benefit because now you can save money by only using the DIYdigi tools that you actually need.
The New “Only What You Need” Business Model
Bottom line for us is that we want our customers to be happy. The new “Only What You Need” approach means you can move slower or faster. It’s up to you. It all starts with redoing your existing website or creating a new one for you.”
Your Website is Your Centerpiece
Having a DIY digital approved website is required by us because it is vital to the tool wielding that will occur which you will either do yourself or for which you can enlist our help. Let’s take a look at a couple of the tools that are available.
Some Tools that are Available
How about the Quiz tool? Entertainment Entrepreneurship helped a lot with that one. A quiz is an interactive way that you can engage your customers and bring them into the fold. At USAcreate.com we not only recommend certain tools but we use them ourselves. For example check out our quiz here.
Things to Note for When We Make Your Quiz
You’ll note in our quiz that we have a little fun, and make it about whether or not someone has what it takes to be a USAcreate.com customer. You could also do one for movies such as the Harry Potter series. You can do something along these lines or just about anything that will engage your future customers with your brand.
Many More Tools
If you would like to learn more in depth about the 19 tools that we use and you can too, please subscribe to the free USAcreate.com Newsletter bringing you weekly DIYdigi Marketing Tips. You also get a free checklist eBook and start a 10 day email course that will answer many of your questions.
An important thing to remember is that all your tools should work together synergistically to get you the best possible result. And you have the option to build up your toolset quickly or slowly. In other words DIYdigi literally empowers you in any way you choose including “do it yourself” or “full service.” Be sure to subscribe to the newsletter with free stuff. We don’t know how long this opportunity will exist.